Harajuku's fashionistas, many of whom look like they have just emerged from an anime or manga, carefully craft their styles with everything from toys to skulls.

Harajuku (原宿) which literally translates to "meadow lodging" in Japanese, is the common name for the area around Harajuku Station in Tokyo, Japan. Harajuku is a fashion capital of the world renowned for unique street fashion.
Every Sunday, young people are in Harajuku dressed in a variety of styles: the fashion rarely conforms to one specific style and are usually a mesh of many. Harajuku street style is promoted in Japanese and international publications such as Kera, Gothic & Lolita Bible, and Fruits.
However, it's difficult to sum up Harajuku fashion as it covers everything from the Lolita and decora - to gothic, punk, rock and club styles - to
cosplay. The different styles, instinctively, attract different personalities.
"Asian countries such as South Korea and China tend to go for 'gal'-kei, which is often seen at Shibuya's 109, or at the Shibuya Girls Collection" says Tetsuya Hineno of the Japan Fashion Association. On the other hand, European nations have an affinity for Gothic and other related fashions found in Harajuku.
The term "Harajuku Girls" has been used by English-language media to describe teenagers dressed in any fashion style who are in the area of Harajuku. This fashion infuses multiple looks and styles to create a unique form of dress.
One style, Kawaii, came to fame in the 1990’s. Kawaii became a popular phrase that meant something was cute or pretty. Kawaii was a form of resistance in that the style and culture associated with it were not seen as attractive by an older generation. This idea of Kawaii was a distinct youth culture separate from the traditional one in existence.
The cyber-punk look takes its influence from gothic fashion and incorporates neon and metallic colors. However, it isn't as popular as it was in the 1990s.
Lolita Fashion was created in Osaka. It is a play on Victorian era princess fashions and ripped gauzed gothic fashion. By wearing and promoting these styles performers allowed the fashions to flourish because fans were eager to replicate their idols. It was even featured in movies such as Kamikaze Girls (known in Japan as Shimotsuma Monogatari (下妻物語)) in which Kyoko Fukada (深田 恭子) plays a girl of the Lolita tribe, who ends up working for Baby, The Stars Shine Bright (株式会社 ベイビー、ザ スターズ シャイン ブライト) boutique chain.
Punk style in Harajuku is more of a fashion than a statement. Its fashion mainly consists of dark colors, plaid, chains, and zippers. Punk style is also one of the more gender-neutral fashions in Harajuku.
Cosplay is more of a costume-based style. A cosplay enthusiast will usually dress as a fictional or iconic character from a band, game, movie, anime, or manga.
Lands Abroad and Controversy
The Harajuku Girls are four Japanese backup dancers featured in stage shows and music videos for Gwen Stefani during her solo pop/dance-record phase. The women also act as an entourage at Stefani's public appearances. The Harajuku Girls are Maya Chino ("Love"), Jenifer Kita ("Angel"), Rino "Razalan" Nakasone ("Music") and Mayuko Kitayama ("Baby"). The group's name and attire mirrors the fashion associated with Harajuku. The stage names of the women are derived from Stefani's Love. Angel. Music. Baby. brand.
Asian-American entertainer Margaret Cho launched criticism of Stefani and the group for reinforcing negative stereotypes of Asian women. In an interview in the January/February 2006 edition of Blender magazine, Margaret calls Stefani's Harajuku Girls a "minstrel show" that reinforces ethnic stereotypes of Asian women.
Nakasone has responded that Stefani was inspired by the Japanese fashion culture and felt honored to have been in the group.
Harajuku Today

Prominent ideas have sprung forth from Harajuku and incorporated themselves into other fashions throughout the world. Naturally, Harajuku is a huge shopping district that houses luxury western designers like Louis Vuitton, Harajuku native designers, and affordable shops catering to youths.
The area has two main shopping streets, Omotesandō and Takeshita Street (Takeshita-dōri).
The latter caters to youth fashions and has many small stores selling Gothic Lolita, visual kei, rockabilly, hip-hop, and punk outfits, in addition to fast food outlets and other frivolities.
Omotesandō has recently seen a rise in openings of up-scale fashion shops such as Louis Vuitton, Chanel, and Prada. The avenue is sometimes referred to as "Tokyo's Champs-Élysées".
The area known as Ura-Hara caters to a mostly male population interested in a hip-hop, graffiti, and skater fashion and culture. Brands such as A Bathing Ape and Undercover have shops in the area. Ura-Hara is seen as the opposite of Harajuku in that it’s more hidden and reserved.
Harajuku Then
Harajuku traces its root back to the end of World War II. U.S. soldiers and their families began to occupy the area known as Harajuku. It became an area where curious young people flocked to experience a different culture.
In 1958, Central Apartments were built in the area and were quickly occupied by fashion designers, models, and photographers. In 1964, when the Summer Olympics came to Tokyo the Harajuku area was further developed, and the idea of “Harajuku” slowly began to take a more concrete shape.
After the Olympics the people who hung out in the area, referred to as the Harajuku-zoku, or the Harajuku tribe, began to develop a distinct culture and style unique to different groups. From this distinct style grew a fashion mecca and a gathering ground for like-minded youths.
Tourism
The popularity of styles among foreigners has led to the Harujuku Jingumae Shotenkai merchants organizing guided fashion tours, while Japan's Foreign MInistry has named three fashionistas as the "ambassadors of kawaii" to promote Japan's fashion overseas.
The fashion of the Harajuku area has been described as being seen as a hobby, rather than a fashion or lifestyle.
This article contains content from The Daily Yomiuri.
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